Malaz Usta's profile

IDFW 2022 LEEUWARDEN



IDFW is a one-week-long event where two representatives from every design factory gather to get to know each other, share best practices, and plan for collaborations. Through workshops and collaborative working sessions, the participants refuel and expand their professional toolboxes and strengthen their ties with educational change-makers around the world. The IDFW is a closed event where two representatives from each DF are invited to gather around one table.

We wanted to grasp the playfulness of the design community by creating a brand that evolve around the concept of a playground, we developed a human sized game that allows designers to create abstract and funny design by putting pre made shapes into a columned board. The event’s identity is inspired by this game.


IDFW 2022 LEEUWARDEN
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IDFW 2022 LEEUWARDEN

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